Month: December 2019

We’re entering a future progressively integrating Artificial Intelligence into everyday life. Recommendations based on habits, aesthetic preferences, and complicated purchases all exist in some way or another in 2019 but will soon become dominant in the years to follow. AI platforms such as Alexa and

In a press release describing Amazon’s span from the U.S. to Spain,  the tech giant introduced three new projects supporting its climate pledge to be carbon-free by 2040. Motivated to reach the Paris Agreement 10 years ahead of time, the company also aims for 80%

On November 26th, 2019, Amazon announced the winners of its “U.S. Small Business  Spotlight Awards”. Out of the 1,300 nominated American small businesses, 18 finalists remained with  6 in each category. Placing first in ‘Small Business of the Year’ is a Bellevue-based, dairy-free creamer  company

Christmas is filled with visuals consumers eagerly anticipate all year round. Reds, greens and  tinsel-filled trees attract the eyes of children and adults alike. So satisfying the Christmas craving of the  masses is exactly what many successful brands plan on every year.     It’s important

Amazon’s latest Press release “Here’s the Deal: A Sneak Peek at Amazon’s Biggest Cyber Monday Deals Weekend Ever” entails lists of hidden shopping gems, as well as their big announcement deals. Amazon is legging up from last year, preparing more deals and more ways for

In the world of eCommerce conversion is king. It doesn’t matter how many people you send to a listing, or how much inventory you have available. What matters is if you can persuade a customer to purchase your product. Maintaining a compelling unique selling proposition

One of the key pieces to a brand’s Amazon success is inventory. Without inventory, you cannot market your product, convert new customers or generate any sales. It is what makes the whole flywheel go. As a brand, you need to ensure that you have the

On 11.13.19 Nike took a stance against Amazon, ceasing wholesale business to the online giant and exiting the two-year beta partnership. Placing its focus on Nike’s ID side of the business and leaving Amazon to 3p sellers. On their bottom line, this looks healthy to