Month: April 2020

So, You Have Amazon Mastered, Right? What About Walmart?

Amazon accounts for more than half of all online sales and it should be your most important online sales channel. However, you should not be ignoring other prominent sales channels like Walmart.com, eBay, Home Depot. etc. Walmart alone saw a 43% growth in sales in 2019 and that trend is not slowing. They are fighting for second place with the likes of eBay. What are you doing as a brand owner to capitalize on the opportunity that is Walmart? If you’re doing nothing, then you are already failing. If you have built a successful Amazon strategy the next logical move for your US online sales strategy should be to drive Walmart.com. For many brands this is unknown territory and excuses are being made as to why they are remaining sedentary and not pushing the envelope. Let’s debunk this shit!

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