Amazon: Seller Slice Breakdown of an Amazon Listing and Tips to Optimize your Amazon Listings in 2020
Breaking Down the Elements of an Amazon Listing
If you have been keeping up with Seller Slice “The Marketplace Agency” you know our last post covered the overall importance and structure of an Amazon listing. Today we are going to dive deeper into the details and actually break down the elements of an Amazon listing. You may be brand new to selling on the platform or just want to understand how to better optimize your listings and sell more! We got you covered and know this will be helpful.
The first thing we want to look at is your HSA, which stands for “Headline Search Ad”. You want to control your HSA space and not allow other brands to target your customers. Your HSA is used to:
- Upsell other products
- Highlight new products
- Drive traffic to your Amazon store
Next, let’s look at your actual listing. The first thing you want to get right is your title. Remember 72% of shoppers are mobile and we live in a clickbait era. You want to make sure your title is structured with 90 characters or less, and full of researched key terms geared towards your mobile shopers.
Images + Videos:
Your images section is very important for mobile conversion, as we all know nobody likes to read just show your customers pictures and videos.
Make sure your images:
- Are high-quality resolution
- Easy to digest
- Highlight your USP
Videos are very important as people are very accustomed to watching videos on social media and we encourage brands to use influencers to create the videos for their listings. Watching a 1 – 30 second video is the equivalent of reading 8,000 words. Your listing video also helps your brand index better and boosts organic search. Don’t waste this section leverage it to sell your brand!
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