Amazon.com sales are booming. In 2018, the eCommerce marketplace giant made $51 billion in the first quarter. Since then, Amazon.com net sales have increased by 17% to $59.7 billion in the first quarter of 2019. As the numbers show, more people are using Amazon than ever before. Amazon currently has over 122 million users, with that number growing every day. eCommerce has become a way of life and online marketplaces continue to revolutionize sales as we know them. More and more people are turning to their phones for their shopping needs. Marketplaces like Amazon make shopping on mobile easy—tap tap done. Consumers are loving it. The trend continues to outpace traditional brick and mortar methods. What this means for brands: Online marketplaces and their optimization can’t be put off till tomorrow—eCommerce rules the world of shopping now. It isn’t enough to just have products available online. When competing against countless other products, a brand must optimize their listings for each unique marketplace in order to stay in the game. This includes optimizing the content consumers see, as well as backend information to increase listings’ rankings and, ultimately, sales. The world of eCommerce is constantly changing. Make sure you’re at the front of the pack.