Our Blog

Digital Assistants Are the Future, But is Your Brand Prepared for Them?

We’re entering a future progressively integrating Artificial Intelligence into everyday life. Recommendations based on habits, aesthetic preferences, and complicated purchases all exist in some way or another in 2019 but will soon become dominant in the years to...

What Are the Benefits of Brands “Going Green”?

In a press release describing Amazon’s span from the U.S. to Spain,  the tech giant introduced three new projects supporting its climate pledge to be carbon-free by 2040. Motivated to reach the Paris Agreement 10 years ahead of time, the company also aims for 80%...

How Small Businesses Find Success on Amazon  

On November 26th, 2019, Amazon announced the winners of its “U.S. Small Business  Spotlight Awards”. Out of the 1,300 nominated American small businesses, 18 finalists remained with  6 in each category. Placing first in ‘Small Business of the Year’ is a...

What Makes Amazon’s Holiday Season So Successful?  

Christmas is filled with visuals consumers eagerly anticipate all year round. Reds, greens and  tinsel-filled trees attract the eyes of children and adults alike. So satisfying the Christmas craving of the  masses is exactly what many successful brands plan on every...

Megastore Amazon Sets up For Biggest Cyber Monday Yet

Amazon’s latest Press release “Here’s the Deal: A Sneak Peek at Amazon’s Biggest Cyber Monday Deals Weekend Ever” entails lists of hidden shopping gems, as well as their big announcement deals. Amazon is legging up from last year, preparing more deals and more ways...

Conversion: The Metric That Shows How Awesome Your Brand Is

In the world of eCommerce conversion is king. It doesn't matter how many people you send to a listing, or how much inventory you have available. What matters is if you can persuade a customer to purchase your product. Maintaining a compelling unique selling...

Logistics is The Key to Your Overall Amazon Success

One of the key pieces to a brand’s Amazon success is inventory. Without inventory, you cannot market your product, convert new customers or generate any sales. It is what makes the whole flywheel go. As a brand, you need to ensure that you have the best-in-class...

Nike Pulls Out of Amazon…. Leads to a poor consumer experience and results in a loss in market share.

On 11.13.19 Nike took a stance against Amazon, ceasing wholesale business to the online giant and exiting the two-year beta partnership. Placing its focus on Nike’s ID side of the business and leaving Amazon to 3p sellers. On their bottom line, this looks healthy to...

Cyber Monday 2019 Succeeds Black Friday Again at Amazon

While devout holiday merrymakers found themselves snowed in on the season’s largest shopping day, the convenience of staying home only made Cyber Monday more desirable.  In fact, this year online shopping was so convenient that it marked history. Adobe Analytics Cyber...

How Amazon’s AWS is Elevating Brands Across the Globe

On December 2nd, 2019, Amazon published a press release titled “Best Western Hotels and Resorts Go All-In on AWS” detailing the international lodgings partnership with Amazon Web Services (AWS) and Amazon Connect. AWS is Amazon’s IT management service, equipped with...