Artisana’s Cashew Butter is part of a growing line of nutritious nut butters, coconut oils and nut butter blends that use simple and pure ingredients to produce products that fuel our bodies and provide clean, raw energy helping us to live our best lives.
Overshadowed by an abundance of nut butters available on the market Artisana Organics struggled to expand product awareness which ultimately led to a lack in sales and growth.
With the product sitting they knew it was time to make a change, which is where Reactifi comes in.
Reactifi partnered with a Social Media Influencer and built a simple campaign to help Artisana increase their Cashew Nut Butter sales and drive awareness. The influencer was given Artisana’s Cashew Nut Butter, and in turn created a short video that highlighted the product within a pastry recipe. The influencer then posted the video, with no paid ads, to their Twitter, Instagram, and personal blog platform.