The roadmap to success can seem daunting, but with the right guide, results can be found quickly. We began by refining product listing content to increase conversions on both mobile and desktop platforms. Not only does this increase conversion rates, but it also takes advantage of Amazon’s A9 algorithm, which in turn increases organic traffic and search visibility amongst related shopper search terms. After improving Ideal Infusion’s listing content, our marketing team began restructuring the entirety of Ideal Infusion’s digital marketing on Amazon. A more holistic approach was created to target touch points along each step of the customer journey, rather than simply targeting obvious search terms related to the product.