sellerslice Casestudies

pureLYFT

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Overview

pureLYFT offers a natural caffeine solution. pureLYFT is a caffeine powder that uses the power of green bean coffee to give consumers the energy boost they need. Their natural solution is non-GMO, vegan, zero calorie, and has nothing artificial to create a truly clean energy experience.

Situation

Before SellerSlice entered the picture, pureLYFT was an unknown product. With innumerable caffeine products on the market, pureLYFT was buried in the masses. 

When consumers did stumble upon pureLYFT, they found bare bones listings, leading to a bad consumer shopping experience. 

As a result, they had a low conversion rate.

“It was so wonderful, letting go of Amazon and knowing it was being worked properly. We have weekly telecons and discuss any open items and goals. Sellerslice is a well-tuned machine. We can’t say enough.”
— JANET PACE, TWIN PEAK INGREDIENTS

The SellerSlice Impact

SellerSlice overhauled pureLYFT’s listings to create a customer-friendly experience from the moment consumers input a search to the moment they make a purchase. Originally, pureLYFT had a sparse marketplace presence. Consumers weren’t able to properly interact with the brand, and sales were left on the table.

SellerSlice created top notch SEO friendly content that drew in consumers and transformed them into customers. We wrote optimized copy to draw organic traffic to the listings. We designed infographics, A+ content, and a brand store so consumers could quickly and easily digest the brand’s unique selling propositions

Results

After 6 months of partnering with SellerSlice, pureLYFT increased their sales by 74%. The optimized copy, infographics, A+ content, and brand store along with backend improvement increased traffic by 149% and increased the conversion rate by 21%. Before us, pureLYFT was on the 50th page of Amazon for all target search terms. Today, they are the first result for Caffeine Sticks and are on the first page for Caffeine Powder and Natural Caffeine.

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