To help launch and push the sales of Protein Puffs to a higher elevation, Twin Peaks Ingredients wanted to successfully introduce a new “2-serving” product configuration of Protein Puffs in the Amazon Marketplace to expand its market share and brand recognition while supercharging its online sales.
They were excited at the prospect but also a bit apprehensive that the launch of a smaller portion of their Protein Puffs might cannibalize sales for their main product. The main product―a much larger container of this same snack packaged in different flavors―was a staple for their business. Twin Peaks Ingredients knew they needed to get this product launch right and might need a reliable partner to guide them.
After giving it some consideration, Twin Peaks Ingredients opted to engage SellerSlice to take advantage of the agency’s accumulated expertise in positioning and optimizing products for clients in Amazon’s vast virtual marketplace. Jordache Perozzo, President of SellerSlice, noted that “Twin Peaks Ingredients Protein Puffs packaged in a smaller serving size is a perfect fit for the marketplace optimization strategies that we do best!”
The SellerSlice Impact
SellerSlice immediately went to work for Twin Peaks Ingredients by optimizing the listings for the product launch of the new 2-serving packs of Protein Puffs on Amazon. This was accomplished by adjusting major components of the brand’s product listings including the title, description, and metadata so the brand could be easily found in the marketplace using the keywords of targeted consumers searching for a tasty, protein-loaded snack. Another important aspect of optimization involved improving the quality of the content so that it would enjoy a healthy conversion rate once consumers view the listing. To do this, SellerSlice methodically tweaked the text placement of the listings and uploaded high-quality visual assets and infographics to drive sales. Other services provided by SellerSlice included working with Twin Peaks Ingredients to ensure healthy inventory levels for an expected uptick in sales while implementing a customized marketing program to further increase sales. This also included expanding the reach of their nutritional products to the European Union, Canada, and Mexico.