YoRo Naturals, based in Montreal, Canada, is a developer and purveyor of natural skin care products that are simple, pure, and safe. They offer eco-friendly products with simple labels that are easy to understand as well as pure ingredients―just like nature intended―that are safe for both children and adults. The brand is the brainchild of Jennifer Roberge who is also the founder of The Eczema Company and the popular It’s an Itchy Little World blog. After going through many trials and errors to heal her own son’s eczema, Jennifer was impassioned to create a line of natural eczema skincare and clothing products that align with her holistic and environmental values.
The company’s flagship product―Organic Manuka Skin Soothing Cream―is a balm that provides relief from eczema, psoriasis, diaper rash, sunburns, cuts, and scrapes. It is organic, GMO-free, and cruelty-free. The salve is formulated with New Zealand Manuka honey―a powerful substance rich in vitamins and nutrients that helps to nourish and heal the skin by providing a protective barrier.
With online sales declining month over month and conversions that were below industry average, YoRo Naturals was looking for a marketing partner that could provide strategic expertise and execution for optimizing its product listing for Organic Manuka Skin Soothing Cream in the Amazon Marketplace.
YoRo Naturals reached out to SellerSlice to provide a sophisticated ad and product listing strategy that would deliver conversions and insights for improving performance. This strategy was meant to expand their product globally into three geographic markets online: The United States, Canada, and the European Union.
The SellerSlice Impact
SellerSlice was delighted to have the opportunity to provide expert level support to YoRo Naturals by optimizing their product listing in the highly competitive Amazon Marketplace with the ultimate result of getting this all natural, soothing skin cream in front of more online consumers and significantly increasing sales.
To increase impressions and conversion rates, SellerSlice worked hard to create a best-in-class Amazon listing for Organic Manuka Skin Soothing Cream. Duke Kroll, CEO of SellerSlice and former Amazon content executive, said, “This was done in part by strategically adjusting the critical textual and visual elements of product detail pages to increase sales in the United States, Canada, and the European Union respectively.”
To be more specific, product pages were reengineered to attract increased consumer attention online by making them more informative while simultaneously streamlining the consumer shopping experience.
Visual assets and relevant infographics were incorporated into the product listing along with optimized text placement that included the top keywords searched for by consumers of organic skin creams. Additionally, the metadata for the listing was finely calibrated to make this product easier to find in Amazon’s competitive and comprehensive catalog of products.
SellerSlice began advertising for YoRo Naturals at the end of 2019. In 2020, after SellerSlice implemented several foundational advertising strategies—including brand protection and keyword targeting—YoRo Naturals experienced a positive impact in several areas. First, YoRo Naturals’ return on ad spend (ROAS) averaged about 2.5. Second, its clickthrough rate (CTR) increased to an average of 0.34%.
After SellerSlice worked hard to optimize the listing while expanding the product line globally, YoRo Naturals experienced a significant uptick in all three geographic regions on Amazon. In the United States, YoRo Naturals sales were in decline before SellerSlice executed an online strategy to increase sales of the skin cream.
After a thorough optimization of the listing, YoRo Naturals had a significant increase in sales in the United States that averaged $50,000 per month. Prior to SellerSlice, YoRo Naturals had been averaging only $34,000 per month. This represented a 12% year-over-year growth for YoRo Naturals. Moreover, following SellerSlice’s product listing optimization there was an overall increase in conversions from 21% to 29%.
In Canada, YoRo Naturals went from a conversion rate of zero all the way up to 17%. Monthly sales from May to September 2020 averaged $29,300 per month. Likewise, expanded sales in the European Union averaged $13,300 per month with a 9% conversion rate from June to September 2020.
SellerSlice has continued to create new campaigns throughout 2021. To do so, SellerSlice utilized creative image and video marketing tactics. This was done while optimizing bidding along with competitor and keyword targeting. Moreover, with these continued optimizations to both advertising campaigns and product details pages, YoRo Naturals saw a 0.43% average increase of its CTR. In 2021, YoRo Naturals also increased its ROAS to an average of 3.45.