So, your crushing it on Amazon and your looking to expand your reach off the platform. Great! Why would you settle for Amazon only sales there are so many other opportunities out there? If you have built a solid sales process on Amazon and are
A Negative Focus Leads to Negative Outcomes. Let’s Focus on The Positives and Create Positive Outcomes.
The world has been turned upside down from the Corona Pandemic. Businesses of all shapes and sizes are feeling the impact of this apocalyptic-like national disaster. Consequently, everyone is considering the worst-case scenarios for both their brands and personal well-being. While this is understandable, it
Amazon accounts for more than half of all online sales and it should be your most important online sales channel. However, you should not be ignoring other prominent sales channels like Walmart.com, eBay, Home Depot. etc. Walmart alone saw a 43% growth in sales in 2019 and that trend is not slowing. They are fighting for second place with the likes of eBay. What are you doing as a brand owner to capitalize on the opportunity that is Walmart? If you’re doing nothing, then you are already failing. If you have built a successful Amazon strategy the next logical move for your US online sales strategy should be to drive Walmart.com. For many brands this is unknown territory and excuses are being made as to why they are remaining sedentary and not pushing the envelope. Let’s debunk this shit!
The Coronavirus (Covid-19) is at the top of everyone’s minds. Whether we are grocery shopping, talking to our friends and family, or running our businesses. We are constantly questioning ourselves and trying to ensure that we are making all the right moves to continue our
We’re entering a future progressively integrating Artificial Intelligence into everyday life. Recommendations based on habits, aesthetic preferences, and complicated purchases all exist in some way or another in 2019 but will soon become dominant in the years to follow. AI platforms such as Alexa and
In a press release describing Amazon’s span from the U.S. to Spain, the tech giant introduced three new projects supporting its climate pledge to be carbon-free by 2040. Motivated to reach the Paris Agreement 10 years ahead of time, the company also aims for 80%
On November 26th, 2019, Amazon announced the winners of its “U.S. Small Business Spotlight Awards”. Out of the 1,300 nominated American small businesses, 18 finalists remained with 6 in each category. Placing first in ‘Small Business of the Year’ is a Bellevue-based, dairy-free creamer company
Christmas is filled with visuals consumers eagerly anticipate all year round. Reds, greens and tinsel-filled trees attract the eyes of children and adults alike. So satisfying the Christmas craving of the masses is exactly what many successful brands plan on every year. It’s important
Amazon’s latest Press release “Here’s the Deal: A Sneak Peek at Amazon’s Biggest Cyber Monday Deals Weekend Ever” entails lists of hidden shopping gems, as well as their big announcement deals. Amazon is legging up from last year, preparing more deals and more ways for
In the world of eCommerce conversion is king. It doesn’t matter how many people you send to a listing, or how much inventory you have available. What matters is if you can persuade a customer to purchase your product. Maintaining a compelling unique selling proposition