While devout holiday merrymakers found themselves snowed in on the season’s largest shopping day, the convenience of staying home only made Cyber Monday more desirable. In fact, this year online shopping was so convenient that it marked history. Adobe Analytics Cyber Monday report showed consumers spent a record-breaking number of $9 billion in sales. The report provided that $3 billion of those sales came from smartphones alone.
Worldwide people took advantage of what CNN Business deemed as “Amazon’s biggest shopping day in the company’s history,” (Jordan Valinsky). Even Amazon Prime Day’s 2 billion dollar improvement (up from 4.2 billion last year) and Black Friday’s 20% increase, landing sales at $7.4 billion this year, stand unmatched to Cyber Monday.
Collectively, the masses ordered hundreds of millions of items from Thanksgiving leading up to Cyber Monday. With both Small Business Saturday and Super Sunday aligned, consumers eagerly took advantage of deals and achieved $7.4 billion in sales. Cyber Monday also graced Small and Medium-sized businesses (SMBs) and independent third-party sellers with sales that reached higher than ever before on a single day. And every minute of the golden hour of retail, between 11:00 p.m. ET and midnight of Cyber Monday, shoppers bought $11 million worth of products.
Already, the merry season has landed an unparalleled amount of $81.5 billion in online sales.
Compared with last year’s $126 billion, this year is set to top those sales at $143.8 billion.