We’re entering a future progressively integrating Artificial Intelligence into everyday life. Recommendations based on habits, aesthetic preferences, and complicated purchases all exist in some way or another in 2019 but will soon become dominant in the years to follow. AI platforms such as Alexa and other digital assistants will become the chief source of information, products, and services around the globe.
Marketing with digital assistants will become a subtle, yet effective war for consumer attention. While debate ensues of whether or not AI assistants will be used for voice ads, companies like Amazon insist they will provide unbiased information on brands, including ways to reduce risk and cost. These strategies include suggestions like home-remedies for cleaning agents so consumers have the option to pay for convenience or save money.
Acknowledging this are the many brands who’ve already adapted to Voice Search
Optimization. Purina, a household name when it comes to pet food, chose to boost its success by using Alexa Skills. “Ask Purina,” is now a platform pet owners may use to ask about dog breed information, products, care, and more.
Providing search optimization with the convenience of voice and giving consumers helpful tips not only focused on your brand’s products establishes a loyal customer base that keeps them coming back. What’s more, is Amazon’s Echo is now in the homes of over 25 million buyers. And that’s not counting the millions of iOS or Android devices equipped with Alexa.
Soon full integration of virtual assistants will accompany smart homes. So, it’s a smart move to get the ball rolling. But is your brand ready to market for voice search?
First things first, discover which AI assistant is best for your brand. The dominant digital marketing platform, otherwise known as Amazon, has its very own digital assistant. Alexa is home to a platform that made $258.2 billion in 2018 alone. Relating Alexa Skill to your brand, in terms of voice search, will supply easy access for consumers to your product.
While Alexa is fit for business-to-customer relationships, it’s household nature may not be adequate for your brand if you market toward other businesses. Moreover, Alexa Skills’ main purposes rely on building brand loyalty and generating direct revenue.
Additionally, finding success with Alexa Skills starts with identifying your content that’s already prepared for an easy transition to voice optimization. Specific questions or expressions are what trigger the Alexa’s Skills set. Matching your top content with both phrases is integral for Skill to perform at its best.
Your digital assistant plan should suit your brand’s existing content strategy and perform as a natural addition to the questions your buyers ask on other platforms. Use a question-and-answer attitude for titles, provide uncomplicated answers at the beginning of pages, and improve your ranking in your AI assistant.
The quality of your Assistant produces the quality of reviews you’ll receive. This determines the likelihood of your brand’s recommendation to consumers. Using Alexa Skill’s analytics, you can even identify where the bottlenecks are, user-engagement, and what strategies are most to least useful.
By getting ahead of the curve and utilizing the ever-growing market of digital assistants, and by ensuring your skill is performing at its best, your brand paves the path for the future of all goods and services.