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Amazon: How to Structure Your Amazon Listings in 2020
How to Structure Your Amazon Listings in 2020
By Jordache Perozzo | February 28, 2020 | 0 Comments
At Seller Slice we are “The Marketplace Agency,” and our staff has been selling on Amazon basically since the platform launched. If you are looking to sell more units, you absolutely need to understand how to properly optimize your listings. You can have the most effective marketing plan that sends thousands of customers to your listings a day, but you will not convert sales like you could with a poorly structured listing. Picture this, your listing is your product on Amazon’s digital shelf. The reviews are a book of other people’s opinions of your product hanging from a wire like a phone book in a phone booth. Does your listing tell the complete story of your product and brand? A bad first impression most of the time means a customer lost forever. A complete optimized listing should consist of:
- Properly structured title
- Your brand’s USP (unique selling proposition)
- A clean clear description of your product embedded with key words
- The ingredients
- The directions
- Legal disclaimers
- Safety warnings
- Infographics
- Product details (weight, dimensions…)
- A 30-45 second how to use video (1280x720px resolution) (yes you can upload a longer video, but trust us 30-45 seconds is the sweet spot)
- Subscribe & Save
- A+ content
- Enough authentic positive reviews
- Video reviews, testimonies, influencer content, branded videos
- Title
- Images
- Reviews
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