Amazon can be difficult to navigate with just a handful of products, but with thousands of products, it can seem impossible. Between Ipanema, Cartago, Rider, and Zaxy, Grendene has over 3,000 pairs of shoes for sale on Amazon. With a catalog of that size, every issue becomes mountainous and painfully time consuming. They were selling directly to Amazon without guidance or proper data. Optimization was forced to the bottom of the to-do list.
Grendene’s four brands make sandals that balance a breezy beach lifestyle with the get-up-and-go attitude of the city. Each brand targets a different demographic but all keep comfort and environmental advocacy as a focus. Grendene’s star brand, Ipanema, is a household name in Brazil and continues to grow traction across the globe.
The SellerSlice Impact
SellerSlice started by switching Grendene’s brands to a Seller Central model, which quickly increased their net margin. We provided important access to Amazon key performance indicators, allowing Grendene to make calculated decisions and drive sales.
By implementing a robust marketing campaign, we generated an additional $24,000 per month in sales with an advertising cost of sale at 18%. We created a more streamlined consumer shopping experience by correctly structuring their catalog. Their conversion rate rose from 3% to 8% within two months of optimizing the listings with A+ content, infographics, and Amazon stores.
We effectively launched Grendene’s newest brand, Zaxy. We’re currently on track to triple the brand’s size by the end of the year.
“It was so wonderful, letting go of Amazon and knowing it was being worked properly. We have weekly telecons and discuss any open items and goals. Sellerslice is a well-tuned machine. We can’t say enough.”
— JANET PACE, TWIN PEAK INGREDIENTS
Between Grendene’s four brands, they are on track to go from $300,000 per year on Amazon to one million dollars per year on Amazon. As of June 2019, they are already at 71% of sales from their last financial year. They are on track to increase sales by 29% by the end of the year. With an original conversion rate of 3%, they now have a conversion rate of 8% and that continues to grow.