Geeni Phenom Headset

Overview

The gaming headset and headphone market presents a tremendous opportunity for innovators of gaming gear and smart electronics in the near future. A report recently released by Market Expertz indicates that the global gaming headset market is currently valued at 1.6 billion (USD) and expected to grow to 2.5 billion (USD) by the end of 2027. This represents a Compound Annual Growth Rate (CAGR) of 8% for each year during that period. These explosive numbers have certainly not gone unnoticed by smart electronic device developer Geeni and its parent company Merkury Innovations. For almost 20 years, Merkury Innovations has followed the trends of electronic accessories and tech, working hard to keep ahead of the curve by providing affordable products without compromising design. It’s subsidiary company, Geeni, has introduced a line of smart home technology products that already have millions of users. Geeni also has a highly rated user app with dedicated support for making things simple while “living smart.” Poised for further expansion in its new electronic product line, Geeni developed a smart gaming headset―which they aptly named the Phenom―to begin its initial penetration of the lucrative gaming accessories market. Faced with stiff competition by established players, Geeni wanted to have a highly successful launch of its first product in this dynamic category to quickly capture sales and momentum.

Situation

To make this happen, Geeni reached out to SellerSlice for specialized strategy and execution to launch their Phenom headset in the most important marketplace online―Amazon. By quickly capturing initial sales along with a healthy market share on Amazon, Geeni would be in the best position for launching Phenom and subsequent products in this new line of consumer gaming accessories. Jordache Perozzo, President of SellerSlice and former Amazon marketing executive for 20 years, said “Taking robust action for a product launch in the Amazon Marketplace is something we know how to do very effectively for our clients,” he further added, “We are excited to have the opportunity to make Phenom’s launch a complete success for Geeni.”

The SellerSlice Impact

Almost immediately, SellerSlice formulated a strategic plan for successfully launching Phenom as a new product and brand on Amazon. The plan incorporated several tactics and processes for leveraging content, specifically product copy, to optimize Geeni’s listing for the Phenom headset in the very competitive gaming accessories category of the Amazon Marketplace. Optimization involved loading title, product description, metadata, and enhanced visual content that would propel this listing to the top of the results for targeted searchers of headsets and gaming accessories. By enhancing text placements―seeded with well-researched keywords― along with uploading eye-catching images while streamlining the entire consumer shopping experience, SellerSlice methodically optimized Phenom’s product listing for Geeni’s upcoming launch. SellerSlice’s proprietary approach for bringing products to the top of search results stems from its founders and employees who have 50+ years of collective online selling experience. If done correctly, these listing optimization techniques can result in a dramatic increase in traffic leading to more sales and conversions as well as a concurrent increase in a product’s category rank.

“It was so wonderful, letting go of Amazon and knowing it was being worked properly. We have weekly telecons and discuss any open items and goals. Sellerslice is a well-tuned machine. We can’t say enough.”

— JANET PACE, TWIN PEAK INGREDIENTS

Results

 

Within a month, SellerSlice’s efforts on behalf of Geeni paid off handsomely when Phenom secured an Amazon best seller rank in the crowded gaming accessories category. The optimization strategies along with systematic execution by SellerSlice rocketed the sales for this new gaming headset from zero to $119,000 per month. Phenom enjoyed an impressive conversion rate of 15% with a category average of 8%.

Following this product launch, Geeni partnered further with SellerSlice to extend its product line extension from one product to twenty in their catalog. SellerSlice is excited to keep the momentum going for this superlative brand.