Twin Peaks Ingredients

https://tpifoods.com/

Overview

Twin Peaks Ingredients―a producer of protein powders and healthy low-carb fitness snacks―joined the sports nutrition scene in 2010 when two brothers collaborated on their vision to bring vitality and optimal health to consumers. Over the years, Twin Peaks Ingredients has developed into a reliable source for natural and organic foods powered by macro and micronutrients to help their customers reach their “highest” potential through sound nutrition and naturally occurring amino acids. The imagery of the double-crested mountain near their headquarters was chosen as the company’s name to suggest that. This family-owned business began its journey by selling raw and pure protein powders, then expanded its offerings by developing a keto-friendly snack loaded with protein. This line of healthy snacks―Protein Puffs―comes in six flavors with more on the way. The targeted consumers of these snacks include athletes, bodybuilders, dieters, health and wellness enthusiasts along with sports nutritionists and beauty buffs.

Situation

To help launch and push the sales of Protein Puffs to a higher elevation, Twin Peaks Ingredients wanted to successfully introduce a new “2-serving” product configuration of Protein Puffs in the Amazon Marketplace to expand its market share and brand recognition while supercharging its online sales. They were excited at the prospect but also a bit apprehensive that the launch of a smaller portion of their Protein Puffs might cannibalize sales for their main product. The main product―a much larger container of this same snack packaged in different flavors―was a staple for their business. Twin Peaks Ingredients knew they needed to get this product launch right and might need a reliable partner to guide them. After giving it some consideration, Twin Peaks Ingredients opted to engage SellerSlice to take advantage of the agency’s accumulated expertise in positioning and optimizing products for clients in Amazon’s vast virtual marketplace. Jordache Perozzo, President of SellerSlice, noted that “Twin Peaks Ingredients Protein Puffs packaged in a smaller serving size is a perfect fit for the marketplace optimization strategies that we do best!”

The SellerSlice Impact

SellerSlice immediately went to work for Twin Peaks Ingredients by optimizing the listings for the product launch of the new 2-serving packs of Protein Puffs on Amazon. This was accomplished by adjusting major components of the brand’s product listings including the title, description, and metadata so the brand could be easily found in the marketplace using the keywords of targeted consumers searching for a tasty, protein-loaded snack. Another important aspect of optimization involved improving the quality of the content so that it would enjoy a healthy conversion rate once consumers view the listing. To do this, SellerSlice methodically tweaked the text placement of the listings and uploaded high-quality visual assets and infographics to drive sales. Other services provided by SellerSlice included working with Twin Peaks Ingredients to ensure healthy inventory levels for an expected uptick in sales while implementing a customized marketing program to further increase sales. This also included expanding the reach of their nutritional products to the European Union, Canada, and Mexico.

“It was so wonderful, letting go of Amazon and knowing it was being worked properly. We have weekly telecons and discuss any open items and goals. Sellerslice is a well-tuned machine. We can’t say enough.”

— JANET PACE, TWIN PEAK INGREDIENTS

Results

 

Within the first 30 days of the product launch following optimization of its listings by SellerSlice, Twin Peaks Ingredients experienced $9,000 in sales for just one shelf keeping unit (SKU) of Protein Puffs with a healthy 11% conversion rate. By the end of 3 months, sales were at $11,000 per month with a continuing conversion rate of 11%.

Another effect of the increase in traffic and sales resulting from the optimization strategy was that Protein Puffs moved up from an Amazon rank of #11 to #3 in the very competitive Sports Nutrition Chips & Crisp Snacks category. The brand was also ranked organically on page one in the first position for highly sought-after category terms including protein puffs, protein snacks, protein chips, low carb snacks, and keto snacks. Overall sales for the brand increased by 8% without the feared cannibalization of other product sales. This launch represented a giant success for them.

Janet Pace of Twin Peaks Ingredients said, “It was so wonderful letting go of Amazon and knowing it was being worked properly. We have weekly telecons and discuss any open items and goals. SellerSlice is a well-tuned machine. We can’t say enough.”

SellerSlice is now helping Twin Peaks Ingredients move beyond the Amazon realm. By further leveraging SellerSlice’s proprietary marketplace optimization strategies, Twin Peaks Ingredients is now expanding their sales in the enormous market at Walmart.com with full guidance and execution to make this another success.

At SellerSlice we aim to make the world a better place and believe it starts with your brand. We look forward to growing with you and getting the results you deserve